Jessie J (2011) |
The opening line of the intriguing Jessie J’s debut single, ‘Do It like a Dude’, is most certainly correct – she has well and truly arrived.
Bursting onto the scene in November 2010, big things were to be expected from Miss Jessica Cornish. With her quirky style, distinctive voice and killer beats, Jessie J made sure she was stuck in our heads right from the start. In December 2010, Jessie won the coveted BBC ‘Sound of 2011’; an accolade given to the artist to watch in 2011. Shortly after, it was revealed that Jessie had won the BRIT’s Critic’s Choice award - another award given to artists who are expected to be huge in the coming year. This award has previously been won by Adele, Florence + the Machine and Ellie Goulding, and look at the success they have each achieved.
‘Do it like a Dude’ was an infectious club anthem that speaks about girls acting like guys, and being just as good at it. With very little promotion, other than her very much publicised award winnings, the single eventually peaked at number 2 on the UK singles chart. Not bad for an artist who has been around for just over two months.
However, it has been just over two months since Jessie J garnered mainstream success. For many years, Jessie has made a living as a songwriter to stars such as Justin Timberlake and Chris Brown. Jessie also penned the anthemic Miley Cyrus track ‘Party in the USA’ which achieved commercial and critical success worldwide. With acts like Christina Aguilera chasing her writing talents, Jessie dedicated many years to writing her upcoming debut album ‘Who You Are’, which is guaranteed to be an album of the year.
With her new single ‘Price Tag’ featuring American rapper B.O.B already sitting firmly and comfortably at the top of the UK iTunes chart, we can expect Jessie J to be around for many years to come. She needs to watch herself though; with similar artists like Cher Lloyd and Nicki Minaj all vying to be at the top of the music industry hierarchy, Jessie J will need to be at the top of her game. And I have no doubt that she will be. Watch this space, Jessie J’s arrived!
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